Starbucks VIA Instant Coffee


Starbucks has rolled out their new instant coffee (well, they have a bit more of a sophisticated name, it’s called “Starbucks VIA Ready Brew”!).  The VIA instant coffee comes in two flavors, “Columbia” (medium roast) and “Italian Roast” (extra bold).  They are sold in a 3-pack or a 12-pack.  The 12-pack is a much better value, but the 3-pack is so cute and would make a great stocking stuffer.

These instant coffees come in a tiny packet (very easy to tote around).  All you do is add 8 ounces of hot water to the instant coffee, stir, and wahlah….you have coffee.  Jason and I tried the Columbia coffee this morning and both thought it was good.  Starbucks is known for strong flavored coffee and these instant coffees live up to the Starbucks taste.  While these instant coffees are cheaper than getting a Tall regular coffee at Starbucks, Jason and I both agree that we still like our many flavors of Keurig Coffee with our home single cup brewer (and costing much less).  These are certainly fun to try and are a great small something to add to any gift.

On a side note, Starbucks is hosting a Taste Challenge October 2-5, 2009 and you can stop by any store to do a taste test. When you do so, you’ll receive a coupon for a free brewed tall coffee on your next visit.

Interesting Finds

4 Comments

  1. They also will give you a free sample if you ask for one. I did that this morning and have a sample at work now to get me through next week! ;-)

    Sus

    Oct 01 at 8:11 pm

  2. Really? I didn’t know. Hmmm.

    jan

    Oct 01 at 8:22 pm

  3. I took the VIA taste test and guessed correctly though the “instant” coffee was still very good!

    Rita

    Oct 03 at 1:36 pm

  4. Way to “win” the test. I think I might be able to tell too. Instant is instant and tastes as such (even when made by Starbucks). :)

    jan

    Oct 03 at 1:37 pm

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